Juliette Chaix-Mauler
In my opinion, design is much more than a quest for aesthetic appeal. It's about expressing a brand's vision and letting all its facets shine through. My creative approach is based on the conviction that it's necessary to delve beyond the graphic aspects to ensure the total coherence of a project, and not to rely on a particular style or market trends.
Design must be in tune with words, applied with fluidity, and achieve specific objectives. Everything must seem to flow. Whatever the scale, I approach each project with a strategic perspective based on my customers' real needs, and a collaborative approach where exchanges are essential to enrich the final result.
Previously I was designer at Base Design for 7 years.
Contact me for a full CV & specific portfolio
Inquiries: juliette.mauler@gmail.com
Instagram: @julietttecm
Services
Branding
Brand positionning
Art direction
Signage
Packaging
Selected clients
Nonanteneuf (real estate)
SIA (architecture)
Lignes.Studio (strategy)
Neova (corporate)
Clients I worked with while at Base Design
Bongénie (retail)
Comédie de Genève (culture)
Comptoir du Boulevard (food)
Landers (architecture)
Downtown Studio (music)
Sal de Menorca
Base Window (art)
Grange (real estate)
16 Saint-Georges
(real estate)
China Policy (media)
Martine Thoelen (art)
Mai Lam (fashion)
Features
Heist Out Magazine Issue 1
Article for Base Design “IS BRANDING LOSING TOUCH WITH REALITY?”Bongénie. Branding & Art Direction for & with Base Design. ©Base DesignBongénie. Branding & Art Direction for & with Base Design. ©BongénieBongénie. Branding & Art Direction for & with Base Design. ©Base DesignBongénie. Branding & Art Direction for & with Base Design. ©BongénieBongénie. Branding & Art Direction for & with Base Design. ©Base DesignLanders. Branding & Art Direction for & with Base Design. Photography by Noé Cotter. ©Base DesignLanders. Branding & Art Direction for & with Base Design. Photography by Noé Cotter. Landers. Branding & Art Direction for & with Base Design. Photography by Noé Cotter. Landers. Branding & Art Direction for & with Base Design. Photography by Noé Cotter.Our take on a watch ad with Apolline de Luca. Featured in Heist Out Magazine Issue #1. Comptoir du Boulevard. Branding & Art Direction for & with Base Design. Photography by Apolline de Luca. ©Base DesignComptoir du Boulevard. Branding & Art Direction for & with Base Design. Photography by Apolline de Luca. ©Base Design Comptoir du Boulevard. Branding & Art Direction for & with Base Design. Photography by Apolline de Luca. Illustrations by Alex Howling. ©Base DesignComptoir du Boulevard. Branding & Art Direction for & with Base Design. Photography by Apolline de Luca. ©Base DesignComptoir du Boulevard. Branding & Art Direction for & with Base Design. Illustrations by Alex Howling. ©Base DesignComptoir du Boulevard. Branding & Art Direction for & with Base Design. Photography by Apolline de Luca. ©Base DesignBase Window. Internal project for & with Base Design. ©Base DesignBase Window. Internal project for & with Base Design. ©Base DesignSal de Menorca. Branding for & with Base Design. Photography by Salva Lopez. ©Base DesignSal de Menorca. Branding for & with Base Design. Packshot by Noé Cotter. ©Base DesignSal de Menorca. Branding for & with Base Design. Photography by Salva Lopez. ©Base DesignSal de Menorca. Branding for & with Base Design. ©Sal de MenorcaSal de Menorca. Branding for & with Base Design. Packshot by Noé Cotter. ©Base DesignSal de Menorca. Branding for & with Base Design. Packshot by Noé Cotter. ©Base DesignSal de Menorca. Branding for & with Base Design. Photography by Salva Lopez. Packshot by Noé Cotter. ©Base DesignMartine Thoelen. Branding for & with Base Design. ©Base DesignMartine Thoelen. Branding & Art Direction for & with Base Design. Photography by Nicolas Delaroche. ©Base DesignMartine Thoelen. Branding & Art Direction for & with Base Design. Photography by Nicolas Delaroche. ©Base DesignMartine Thoelen. Branding for & with Base Design. ©Base DesignMartine Thoelen. Branding & Art Direction for & with Base Design. Photography by Nicolas Delaroche. ©Base DesignMartine Thoelen. Branding & Art Direction for & with Base Design. Photography by Nicolas Delaroche. ©Base DesignComédie de Genève. Branding for & with Base Design. Photography by Maurice Haas.Comédie de Genève. Branding for & with Base Design. Comédie de Genève. Branding for & with Base Design. ©Base DesignComédie de Genève. Branding for & with Base Design. Photography by Maurice Haas. ©Base DesignComédie de Genève. Branding for & with Base Design. ©Base DesignComédie de Genève. Branding for & with Base Design. Comédie de Genève. Branding for & with Base Design. Comédie de Genève. Branding for & with Base Design. Mai Lam. Branding for & with Base Design. Art Direction & Photography by Federal Studio. ©Base DesignMai Lam. Branding for & with Base Design. ©Base DesignMai Lam. Branding for & with Base Design. Art Direction & Photography by Federal Studio. ©Base DesignMai Lam. Branding for & with Base Design. Art Direction & Photography by Federal Studio. ©Base DesignMai Lam. Branding for & with Base Design. Art Direction & Photography by Federal Studio. ©Base Design