In my opinion, design is much more than a quest for aesthetic appeal. It's about expressing a brand's vision and letting all its facets shine through. My creative approach is based on the conviction that it's necessary to delve beyond the graphic aspects to ensure the total coherence of a project, and not to rely on a particular style or market trends.
Design must be in tune with words, applied with fluidity, and achieve specific objectives. Everything must seem to flow. Whatever the scale, I approach each project with a strategic perspective based on my customers' real needs, and a collaborative approach where exchanges are essential to enrich the final result.
Previously I was designer at Base Design for 7 years.
Inquiries: juliette.mauler@gmail.com
Instagram: @julietttecm
Branding
Brand positionning
Art direction
Signage
Packaging
Nonanteneuf (real estate)
SIA (architecture)
Lignes.Studio (strategy)
Neova (corporate)
Clients I worked with while at Base Design
Bongénie (retail)
Comédie de Genève (culture)
Comptoir du Boulevard (food)
Landers (architecture)
Downtown Studio (music)
Sal de Menorca
Base Window (art)
Grange (real estate)
16 Saint-Georges
(real estate)
China Policy (media)
Martine Thoelen (art)
Mai Lam (fashion)
Heist Out Magazine Issue 1
Article for Base Design “IS BRANDING LOSING TOUCH WITH REALITY?”